Questionnaire & Audit
The first step in the creative process is getting completed answers to the website worksheet. It is important that the client and designer are on the same page before the design phases begin. A competitive audit will be completed by the designer to make the client aware of the common visual standards for their brand category.
Identity design starts with creating a first round of five logo concepts. Website design begins with nailing down a close-to-complete flow chart of the structure and navigation for the site. The flow chart may change throughout the process, but it is important to start the project with a game plan that is as complete as possible. Once completed, initial design concepts of the homepage plus one interior are created. Similarly, marketing materials, social media design, applications and other projects follow a similar process.
While packages vary, the standard is three rounds of revisions after the initial designs have been proposed. During the revision phase, the concepts gets tweaked and fine tuned until a final design is approved. Websites get coded after the look has been nailed down and content gets entered. Three additional rounds of revisions occur after the content has been uploaded.
Once the client has approved the final design, they will receive all applicable file formats and style guides as deliverables. For websites, after it has been tested for compatibility on all platforms, all files will be uploaded to a hosting provider. The final deliverable is a launched site and training session on how to use it.