#tbt! Last week we shared Top This! and this week we’re throwing it back to our branding for The Yogurt Bar.
The challenge for this frozen yogurt bar was to emphasize the fact that there was WAY more than just frozen yogurt. We made sure to include the additional offerings as part of the overall design. Our goal was make sure that the logo was vibrant and fun without being too youthful. The color palette chosen for this brand identity was carried through each of the marketing materials to the location itself.